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So, you’ve decided to take the first steps to buy a holiday home, a venture that can be both financially and emotionally rewarding. As with any investment, the first point to consider is whether you are buying for rental income, capital growth or as a lifestyle investment.
Purchasing a holiday property could be one of the biggest purchases you will make. Here are our top tips for new owners looking to secure their perfect investment…
Research the many lovely Yorkshire villages and market towns, one with a good pub, tea room, restaurant or independent shop would be ideal. Any amenity within walking distance will certainly boost bookings, and well-loved attractions and scenic walks will attract visitors. A ‘bargain property’ isn’t the right investment if it's not an attractive setting, has no outside space, or in a popular location. Luckily, Yorkshire is blessed with amazing places!
Understanding who your house appeals to can drive year round occupancy. A large holiday home appeals to families and groups of friends, so a games room and a good bedroom bathroom ratio perfectly fits a premium price point. With many visitors from surrounding towns and cities, smaller cottages enjoy year round bookings when they feature a log burner and a garden, enclosed garden for dogs. Ground floor bedrooms appeal to multi-generational groups.
We would always recommend getting a Letting Agent involved in the early stages of the buying process. It’s far easier to get the design and layout right from the outset than feeling the need to make expensive changes at a later date. Finding a local specialist can add so much value, as they know the area and should have a strong existing guest database. Make sure to get the right commercial and legal advice too!
Don’t let your heart rule your head. Before purchasing, obtain an independent valuation and property survey to identify potential problems e.g. subsidence, damp, flooding and seek expert legal advice. Any findings could help you negotiate the price.
Can you legally rent the place? If it’s a flat/apartment then running a holiday let may not be allowed within the leasehold.
Consult the local planning authority to investigate any planned developments in your area? A new motorway, housing estate or train line could have a detrimental effect. On the other hand, a golf course or cycle trail could add to its appeal.
If it’s about the financials, then invest for high rental yield to maximise your income over potential capital gains. Do the numbers all add up?
If you are buying your holiday let for maximum rental yield, don’t be beholden to your own choice of location. You may like a remote hideaway miles from anyone with no internet connection, however, that doesn’t mean that it will appeal to all guests.
If the property is an established holiday let and the vendor is adding a premium for the rentals, ask the current owner for evidence of previous rental income. Don’t overpay for the established business if the figures don’t stack up.
Research sites such as Rightmove/Zoopla for sold prices for similar properties. Establish if the house has been reduced and how long it’s been on the market, use this information to negotiate. Rightmove alerts are great for being the first to hear about properties with the right features in your preferred area.
So many different styles of property can be a successful holiday home; a traditional cottage with original features, a large house with a great communal area, a barn conversion with all the mod-cons, or a stylish apartment in a prime location such as York.
To get up and running quickly, you may prefer an existing holiday home. But remember the property needs to work as a business, so try not to get too emotionally involved along the way… easier said than done!
Two-bedroom houses are the most popular purchases, though there is also more supply on the holiday letting market. Consider that a 2-bed property with en-suite bathrooms will receive a higher occupancy over a 3-bed property with one family bathroom.
Bigger houses are a great investment, with plenty of demand from groups and families and less on the market. In a larger house try to create sociable kitchen diners, as well as quiet areas where individuals can break away. Outside space is important, and a hot tub is always a winner for driving bookings.
Barn conversions usually feature original features, outside space, and a lovely rural location. If you are lucky enough to have unused farm buildings, these can be a profitable way of diversifying.
If there is space to incorporate an en-suite bedroom on the ground floor then this is definitely worth considering. This will make the property much more appealing for guests with reduced mobility, and suitable for multi-generational groups.
After a raft of tax and regulation changes affecting landlords in the last few years, you might have discounted a property investment. Despite these changes, rewards for landlords who can secure the right holiday let can still be high.
As obvious as it sounds, consider how much time and money you want to invest. There is no point blowing the budget on a beautiful Grade II listed building, to discover there is little left for the renovation and furniture.
Consider your initial investment and whether you expect to see a return from day one. Some expenses involved in setting up and running a holiday home include purchasing the inventory and renewals, property management, cleaning, laundry, maintenance, insurance, utility bills, business rates (where applicable), and travelling expenses if you are not nearby.
Ensure you qualify for furnished holiday let tax benefits, as for business rates your holiday home must be available to let for at least 140 days a year, and be let for at least 70 days a year. Is this achievable? You may qualify for business rates relief.
Get a couple of holiday home insurance quotes before you purchase to ensure cover is available. This could flag up potential issues with premiums, such as if the property is in a flood-risk area.
Speaking to an accountant or working with your agency to create a forecast P&L is something we’d highly recommend.
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Making the decision to let your holiday home can be daunting but rest assured we’re close by with tailored guidance and tried and tested recommendations. Holiday at Home is an independent booking agent for a unique collection of luxury holiday properties in Yorkshire. If you are buying a holiday home or have already made your purchase, please get in touch.